A UK cancer-prevention charity, working in the UK & Pakistan

Education and stories

Stories can make difficult health ideas easier to discuss

KCK uses characters, comics, activities and conversation to help children, families and schools explore health with curiosity and care.

The English and Urdu editions of Elephants in the Room, a KCK Ella and Fella story.
Elephants in the Room, in English and Urdu

01Why stories

Why KCK uses stories

Cancer and health can feel abstract, frightening or too adult for a classroom conversation. A story gives children and adults a shared starting point. It can introduce a choice, question or feeling without asking anyone to disclose a private experience.

KCK uses imagination alongside evidence. Characters, humour and pictures can make an idea memorable, but the creative route must preserve the underlying health meaning.

A fictional event is not clinical proof, and a comic title is not a medical claim.

For adultsStories do not replace medical care, mental-health support or safeguarding. Adults should use the stated age guidance and preview sensitive subjects before sharing them with a child or group.

02Education Hub

The KCK Education Hub

In development. Launching soon.

KCK Education Hub is the dedicated learning space for children, young people, families, schools and educators.

It will bring together

  • Comics
  • Characters
  • Prevention topics
  • Activities
  • Family guidance
  • Videos
  • Teaching material

This website explains

  • The charity and its governance
  • Its wider work and research
  • News and donations
  • Ways to get involved

The Education Hub provides

  • Detailed learning journeys
  • Education resources

KCK Education Hub is launching soon. Explore the stories and learning areas that are being prepared.

03Ella and Fella

The Ella and Fella stories

KCK’s approved Education Hub material organises six stories across three Ella and Fella series. Full descriptions, characters, covers, age guidance and teaching material will be on the Education Hub.

See all books and comics in the shop →

04Themes

What the stories help people explore

The collection opens conversations about

  • Health
  • Prevention
  • Food
  • Supplements
  • Sunlight
  • Feelings
  • Loss
  • Heart health

Each story does this through a different creative setting.

Each live story page on the Hub should state the

  • Intended audience
  • Age guidance
  • Themes
  • Sensitive content
  • Learning purpose
  • Creator credits
  • Review status
  • Availability

Related activities should have their own instructions and accessibility information.

05Who it is for

For children, young people, families and schools

For children

Child-facing content uses simple language, concrete actions and hopeful stories. It avoids frightening detail, personal cancer-risk scoring and any suggestion that a child is responsible for an adult’s behaviour or illness.

A trusted adult can read alongside a child, answer questions honestly and say when they need to find out more. The goal is curiosity and understanding, not perfect behaviour.

For young people

Teenagers need direct, respectful information about subjects they may already meet online or among friends. KCK learning can support discussion about tobacco, vaping, HPV, alcohol, tanning, movement, food, body image and health misinformation.

Content should be labelled by age and maturity rather than assuming every teenager has the same knowledge or experience. It should never invite a young person to disclose personal health, family behaviour or safeguarding concerns in a public activity.

For families

Families can use stories and activities to start conversations and choose manageable shared habits. Family includes parents, carers and other trusted adults.

KCK does not present a perfect household routine. Time, money, culture, disability, work, food access and safety all affect what a family can do. A small supportive change is more useful than shame or an unrealistic checklist.

For schools and educators

Schools can use approved comics, topic pages and discussion prompts, or ask KCK about a suitable session. KCK material should complement the curriculum and local health guidance rather than replace them.

Before using a resource, the educator should check the audience, age guidance, topic, intended time, review date and any sensitive content. School staff remain responsible for supervision, safeguarding, first aid and behaviour during a visit or activity.

06How we make them

How KCK creates education resources

  1. A learning need

    A resource begins with a clear learning need and intended audience.

  2. Evidence

    The team gathers suitable evidence.

  3. Reading level

    It is written at the right reading level.

  4. Creative approach

    The team builds the creative approach.

  5. Review

    Clinical or subject review is completed.

  6. Final checks

    Accessibility, rights and production are checked before publication.

A live resource should show

  • What it is for
  • Who reviewed it
  • When it was reviewed
  • Which sources support it
  • How to report a problem

Medical review does not mean that the resource gives personal medical advice.

07Schools

School and community learning

KCK has delivered prevention-focused school activity in Islamabad, including separate sessions at Beaconhouse Educational Complex G-15 and Roots IVY International School H-8 in October 2025.

Schoolchildren hold copies of the comic Elephants in the Room above their heads at a whole-school prevention assembly.
Beaconhouse Educational Complex G-15, Islamabad, October 2025
Dr Mohammad Muneeb Khan with schoolchildren in front of a Pinktober breast-cancer awareness backdrop.
Roots IVY International School H-8, Islamabad, October 2025

A school, university, youth organisation, charity or community group can discuss a future idea with KCK. Tell us about the audience, purpose, location, language, format and support required. KCK will consider the request according to its mission, evidence, capacity and responsibilities.

08Availability

Publication and availability

Availability may differ by title and edition. A story is labelled Read, Download or Buy only when the exact destination, rights, format, price and fulfilment route have been approved.

A title or edition that is not yet available shows

In development Availability information coming soon
Dr Mohammad Muneeb Khan telling a story on the TEDx stage, with the KCK elephant on a stool beside him.

Begin with the right space

  • Use this main website to understand KCK as an organisation.
  • Use the Education Hub for the complete child, family and educator experience once it launches.